Privacy Policy

Mad Head Games doo Novi Sad registered at Sentandrejski put 24a, Novi Sad, Serbia, ID number 20980818 (hereinafter: “MHG”, “us”, “our” or “we”) is committed to protecting your privacy. This privacy policy explains what personal data we collect from you and how we use it. The data we collect is in connection with your use of MHG software, websites, forums, blogs, and related services (hereinafter “Services”).

This privacy policy is designed to help you understand how your data is used, inform you of your rights and how to exercise your rights.

If you are a resident of the Republic of Serbia, please click here for information regarding your privacy.

By continuing to access or use MHG Site or Service you agree to the terms of this Privacy policy. If you do not agree to the following terms, please stop using the Service.

Notices and Rights under all relevant regulations:

We at MHG work continuously on ensuring that personal data collection and processing is following the GDRP and all other relevant regulations, depending on your residence. All personal data you provide us with, or that we collect from you are safe and secure, as MHG implements appropriate technical and organizational measures to protect the security of your personal information.

MHG ensures that collection and processing of your personal data is carried out in a lawful way. The legal basis for these actions is:

  • You have given MHG consent to the processing of Yours personal data for one or more specific purposes, by accepting electronic consent form or by clicking “accept”, “agree” of similar button; You may withdraw your consent at any time by writing to us to the abovementioned e-mail address.
  • the processing is necessary for a contract you have with MHG;
  • the processing is necessary for MHG to comply with the law;
  • the processing is necessary in order to protect Your vital interests or interests of another natural person;
  • the processing is necessary for the purposes of the legitimate interests pursued by MHG.

We retain your data for as long as needed to provide you the Service. We will for example periodically de-identify unused game accounts and we regularly review and de-identify unnecessary data.

What are your rights and how do you exercise your rights?

  • The right to be informed
  • The right of access
  • The right to rectification: You have the right to correct your Data when it is inaccurate or incomplete (for example, change your delivery address).
  • The right to erasure: You can request the closure of your Account and the deletion of the associated Data.
  • The right to restrict processing: You also have the right to request that your Data no longer be used or not be deleted during the time we are processing your request.
  • The right to data portability
  • The right to object: At any time, you may withdraw your consent or object to the receipt of newsletters or advertising emails, the personalization of advertisements or the sharing of your Data with our partner

If you wish to exercise any of your rights, please contact us via e-mail at

What personal information MHG collects?

Data you provide:

  • full name,
  • username,
  • email address and
  • any other personal information you choose to give us.

Data we collect:

  • IP address,
  • demographic information,
  • browser and device information,
  • device name and ID and
  • session information.

Data we collect from our partners:

  • data from platforms that the games run on,
  • data for advertising and analytics purposes, so we can provide you with a better Service,
  • if you link your Service account to your third-party account (such as Facebook, Twitter, etc) we may collect your publicly available information on such accounts. For any non-publicly available information we may collect, you will be asked to give your consent for collecting such information.

More specifically, Data on Apple store which we use to track you:

  • Device ID – Such as the device’s advertising identifier, or other device – level ID
  • Product Interaction – Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app

Data on Apple store which is collected and linked to your identity:

  • User ID – Such as screen name, handle, account ID, assigned user ID, customer number, probabilistic identifier, or other user- or account-level ID that can be used to identify a particular user or account
  • Device ID – Such as the device’s advertising identifier, or other device-level ID
  • Product Interaction – Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app
  • Name – Including first or last name

Data on Apple store which is collected but not linked to your identity:

  • Crash Data – Such as crash logs

Information you provide when you download MHG’s game from Apple Store is visible under the option App Privacy. Please see options on Apple Store for all relevant information.

Use of collected information:

MHG uses the information described in this Privacy policy internally, to analyze and monitor traffic on out websites, to troubleshoot technical problems and to create visitor statistics; develop and improve our products and services; send newsletters, important notices regarding Service, to analyze user trends; to measure advertisement performance; to verify identity, assist with identification of users, and to determine appropriate services. If you use our forums and blogs please note that any information you provide in doing so is public and available to be read, collected, and used by other users who access them as well.

Policy regarding children:

MHG does not knowingly collect or solicit personal information from anyone under the age of 18 or knowingly allow such persons to use our Service.

If you are a minor in your country of residence, you should read these Terms with the help of your parent or guardian. If you are a parent or guardian, we recommend that you monitor your children’s gaming activities, online and that you familiarize yourself with the parental controls that may be made available by us and/or our partners. We may restrict access to certain Services on age grounds, and for minors under a certain age, we may allow you to register for certain Services only with consent from your parent or guardian.

As far as is permitted by law, we accept no responsibility regarding any activities which may be conducted by minors without the permission of their parents or legal guardians. In all cases, all use of the Services by minors is the responsibility of their parents or legal guardians. If you are a parent or legal guardian and you give your permission for your child to register for the Services, you thereby agree to the Terms relating to use of the Services by your child.

Sharing or disclosing personal information:

Except as otherwise described in this Policy, personal information you provide us will not be sold, traded or shared outside of MHG and its controlled subsidiaries and affiliates without your permission.

MHG may share your data with:

  • The technical service providers involved in the supply of the Services. As subcontractors, these service providers are under the same obligations as MHG to comply with applicable personal data protection laws.
  • The partners who use your Data to provide you with personalized advertisements or Personalized Content. To consult a list of partners, please see MHG Cookies page. To opt out of the sharing of your Data, please contact us via e-mail at
  • Other companies, only in the event of transfer of MHG’s activities.
  • Administrative or judicial authorities, for the purposes of an investigation, in compliance with applicable law. MHG always verifies the legitimacy of the request.

Links to third-party web sites:

Our Services may contain links to third-party web sites or services that are not owned or controlled by MHG. MHG has no control over, and assumes no responsibility for, the content, privacy policies, or practices of any third-party web sites or services. You further acknowledge and agree that MHG shall not be responsible or liable, directly, or indirectly, for any damage or loss caused or alleged to be caused by or in connection with use of or reliance on any such content, goods or services available on or through any such web sites or services. We strongly advise you to read the terms and conditions and privacy policies of any third-party web sites or services that you visit.

MHG uses Mailchimp to collect your e-mail address after you accept all the terms and conditions and our Privacy Policy. MHG uses the provided e-mail address only for the purpose of sending Newsletters. For more information about MailChimp, please see their official website and related documents: )

We reserve the right, at our sole discretion, to modify or replace this Privacy Policy at any time. Please review this Privacy policy periodically to inform yourself about the changes.

How to contact MHG:

For general MHG privacy issues, to submit feedback, request data access or deletion, or ask MHG questions about its privacy practices and this Privacy Policy, please contact us by email at

Local contact:
Attention: Legal department
Address: Cirpanova 46, 21 000 Novi Sad, Serbia